2024 - second consecutive year of growth for UK automotive
2024 - Second consecutive year of growth for UK automotive
Purley Automotive News - January 2025
The UK new car market recorded its second successive year of growth with 1,952,778 new cars reaching the road in 2024 – a rise of 2.6% on the previous year, according to the latest figures from the Society of Motor Manufacturers and Traders (SMMT). In the final month of the year, the market remained flat at 140,786 units, a marginal -0.2% decline, capping off a challenging year for the sector as manufacturers strove to create demand for electric vehicles in a bid to meet new mandated sales targets.
Over the full year, growth was delivered entirely by fleets, up 11.8% to reach 1,163,855 units, accounting for a record six in 10 (59.6%) new car registrations. Conversely, registrations by private buyers fell by -8.7% to 746,276 units — less than in 2020 when social distancing restrictions during the pandemic shut down the market for three months. The far smaller business sector saw uptake fall by -3.1% to 42,647 units.
The first year of mandated targets for new zero-emission vehicles finished with another strong December performance, with 43,656 new battery electric vehicle (BEV) registrations accounting for 31% of the market – the highest since December 2022’s record 32.9%. As a result, BEVs made up 19.6% of the market (381,970 units) in 2024, up by more than a fifth (67,283 units) from last year, but short of the 22% demanded by the mandate.
Industry has pulled every lever to try and achieve this target, with manufacturers discounting totalling more than £4.5 billion in 2024, an amount that is not sustainable in the long term. Billions of pounds of investment in new technologies and products over the past decade have delivered a record 132 ZEV models to the UK market, up 38% since 2023 to account for a third of all models available, with an average range of almost 280 miles — the equivalent of more than two weeks’ of driving for most people.
One of the major constraints to growth, however, has been lacklustre demand by private buyers, with only one in 10 choosing an EV in 2024. Petrol remained the most popular powertrain among these buyers, commanding 61% of demand, with hybrid electric vehicles (HEVs) in second place (16%). Conversely, around 64,000 more BEVs were registered by businesses and fleets than a year ago, with such vehicles representing a quarter (25.4%) of those segments’ registrations and demonstrating the effectiveness of the compelling tax incentives afforded non-private buyers.
Across the total market, pure petrol and diesel car registrations fell by -4.4% and -13.6% respectively as more buyers swapped either to BEVs, or to lower emission hybrid EVs (up 9.6%) and plug-in hybrids (up 18.3%). Consequently, average new car CO2 has fallen by -6.2% to 102.1g/km. While this will assist some manufacturers with mandate compliance, the extent to which it will help will remain unclear until confirmed baseline CO2 figures are provided by government. Meeting the mandate thresholds in 2025 will be even more intense as the target is now 28% – requiring an EV market uplift of just under 50%.
The SMMT says action is needed now to amend the regulation to reflect the reality of a constrained market and ZEV demand failing to grow in line with expectations. When the previous government drew up plans for a mandate the 2024 BEV market was forecast to be almost 20% – or some 75,000 units – larger than has eventuated. With manufacturer support at record but unsustainable levels, the Government must do more to stimulate private demand and challenge chargepoint operators to accelerate rollout, ensuring the UK has a reliable, affordable and comprehensive nationwide network of infrastructure that dispels any doubts potential EV buyers may harbour so ever more drivers will make the switch.
Mike Hawes, SMMT chief executive, said: “A record year for EV registrations underscores vehicle manufacturers’ unswerving commitment to a decarbonised new car market, with more choice, better range and increased affordability than ever before. This has come at huge cost, however, with the billions invested in new models being supplemented by generous incentives which are unsustainable. We need rapid results from the regulatory review and urgent substantive support for consumers – else automotive investments will be at risk and the jobs, economic growth and ‘net zero’ ambitions we all share in jeopardy.”
Article courtesy of: machinery-market.co.uk published 6th January 2025
Record Number of Electric Cars Sold in 2024
Record Number of Electric Cars Sold in 2024
Purley Automotive News - January 2025
Carmakers sold a record number of electric cars in the UK last year, prompting environmental groups to urge the government to stick to tougher green targets even as the industry argues they are unsustainable.
The number of new cars sold in the UK rose by 2.6% in 2024 to 1.95m, according to the Society of Motor Manufacturers and Traders (SMMT) lobby group. Of those, 19.6% were electric, up from 16.5% a year earlier.
The figures also confirmed the SUV’s rise to dominance in Britain. The “dual purpose” vehicle class, which contains many of the models marketed as sports utility vehicles, outsold other types of car such as the supermini for the first time. SUV sales were helped by the shift to electric, as bulkier cars have more space for a battery.
Electric vehicle (EV) sales have surged over recent years in Britain because of rules forcing manufacturers to sell more every year in an effort to cut the carbon dioxide emissions of transport, which accounted for 28% of all domestic UK carbon pollution in 2022.
The increase in sales has made the UK one of the leaders for electric car adoption around the world, albeit behind Norway and China. However, sales have still been lower than expected, amid an industry-wide slowdown, as well as persistent concerns among some buyers over the higher upfront cost of electric cars and access to public chargers.
The UK government is preparing to relax sales targets for 2025 to avoid imposing steep fines on manufacturers under the country’s zero-emission vehicle (ZEV) mandate. A consultation on changing the rules will close in mid-February.
Carmakers were told to aim for 22% of UK sales to be electric in 2024, rising to 28% in 2025. However, they are able to avoid penalties for missing the main target if they sell more battery cars in later years, or if they cut overall emissions. New AutoMotive, a campaign group, has estimated that the real target may have been as low as 18%.
Nevertheless, the SMMT’s chief executive, Mike Hawes, said there had been a “shortfall” in electric car sales, and that several carmakers had told him privately they might have to buy “credits” from rivals – another way to avoid fines. He said manufacturers were being forced into steep discounts to increase sales of electric cars, a situation that was “unsustainable”.
“The mandate doesn’t move markets,” Hawes said. “The targets have compelled the supply. They don’t compel the demand, and do not by themselves create the market – at least not a healthy one.”
However, environmental campaigners and charge point operators urged the government not to relax the rules. Paul Morozzo, Greenpeace UK’s senior transport campaigner, said record electric sales were an “encouraging indication” Britain was “heading in the right direction” and that the focus now should be on improving access to public chargers and giving more attractive tax incentives on electric cars rather than fossil fuel versions.
The bestselling cars overall during the year were the Ford Puma and the Kia Sportage, both SUVs. The top electric car was the Tesla Model Y, another SUV which was the bestselling model of December as the company raced to push through sales before the end of the year – helping to narrowly retain its position as the world’s biggest seller of EVs.
The share of petrol cars in UK sales fell to 52.2%, while sales of diesels have fallen from 31% of the market in 2018 to only 6.3% in 2024. Sales of hybrids, which combine a petrol engine and a smaller battery, have risen alongside electric cars.
Ben Nelmes, the chief executive of New AutoMotive, said the “UK’s EV transition is pulling into the fast lane”, with nearly one in three cars sold in December being electric.
“Electric car sales have gone up like a rocket in 2024, and December’s figures were well above the target for 2024 and 2025,” he said. “With more cheaper electric models coming to market this trend only looks set to grow, reducing costs for motorists and helping achieve net zero at the same time.”
Article courtesy of: theguardian.com published 4th January 2025
Service Advisor
Reference: ZR_782_JOB
Service Advisor
Altrincham, Greater Manchester
£30,000 – £35,000 (Depending on Experience)
Purely Automotive Recruitment Ltd offers an excellent opportunity for a motivated and enthusiastic Service Advisor to join our client based in Altrincham, Greater Manchester.
We are requiring an experienced Service Advisor who can provide outstanding customer care and be the vital link between our clients customers and the workshop. You will inform and consult on vehicle servicing, and keep the customer updated at every stage whilst answering any questions or queries they may have. You will also liaise with Technicians & workshop control about vehicle statuses and ensure that vehicles will be ready on time. You will also have the ability to give best advice on products and services to customers. This position is full time Monday to Friday with no weekend working.
Requirements
We are looking for a candidate with a proven customer facing track record within the automotive industry. We require individuals who can solve problems quickly and possess a strong attitude towards delivering excellent customer service levels. You will also have excellent organisational and administrative skills along with good attention to detail with passion for the automotive industry. A working knowledge of Kerridge systems would be advantageous, but not essential.
Benefits
Our client provides a fantastic working environment and are committed to ‘Developing Talent’ and ‘Building Careers’. They will also recognise and reward your hard work, loyalty and achievements. A competitive remuneration package awaits the right candidate for this position.
Apply now by completing the candidate application form and upload your C.V. or for a confidential discussion please contact Jason Shenton at Purely Automotive Recruitment Ltd.
Purely Automotive Recruitment Ltd is a dedicated automotive industry talent resourcing service provider operating across the UK and Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.
New & Used Car Sales Executive
Reference: ZR_781_JOB
New & Used Car Sales Executive
Llandudno Junction, North Wales
Highly Competitive Basic Salary & Bonus Scheme
Purely Automotive Recruitment proudly offers a fantastic opportunity for a New & Used Car Sales Executive to join our client and their team based in Llandudno Junction, North Wales. Our client is a successful dealer group operating a number of prestige vehicle brands across the Northwest.
Requirements
Reporting to the Sales Manager, the main objectives of the post are to achieve agreed sales targets within defined operating and financial guidelines; To request details from all prospects/visitors to the centre who might show an interest in purchasing a vehicle and to follow up within a maximum 24 hour period; To contribute to the development of plans, policies and procedures as required to ensure the achievement of all sales tasks smoothly and in a timely manner.
Essential criteria for the position include:
Excellent sales, communication, negotiating and influencing skills.
Proven excellent customer service skills with a commitment to providing the best possible standard of customer service.
Strong presentation, organisational and prioritisation skills.
Good judgement and ability to act with discretion, diplomacy and tact.
Ability to remain calm, well organised, and confident, particularly when working to demanding deadlines.
Customer Centric Attitude.
Ability to meet sales targets.
An outstanding attitude and passion for sales and customer service.
An enthusiastic, dynamic and team orientated personality that offers help and support to others with ability to take direction and assist their colleagues when necessary.
Ability to work autonomously when necessary.
Willingness to learn and develop and keep up-to-date with complex/ technical/product information.
Ability to work weekends and bank holidays on a rota basis.
Thorough knowledge of computer applications.
A full UK driving licence is required for this position.
Benefits
This is an incredible opportunity to join a business that offers both a competitive salary along with a prestige brand and company culture. A company car is included together with a workplace pension. Other benefits include great staff discounts and life assurance and training provided by the manufacturer training academy.
If you have the knowledge and experience in a corporate industry and you’re looking for your next career move, then we’d love to hear from you.
Apply now by following the link on this page or contact Purely Automotive Recruitment Ltd for a confidential discussion.
Purely Automotive Recruitment Ltd is a dedicated automotive industry talent resourcing service provider operating across the UK and Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.
Vehicle Technician
Reference: ZR_780_JOB
Vehicle Technician
Llandudno Junction, North Wales
Highly Competitive Basic Salary & Bonus Scheme
Purely Automotive Recruitment Ltd are seeking an experienced Vehicle Technician to join our client based Llandudno Junction, North Wales. Our client is a successful family owned dealer group operating a number of prestige retail franchised vehicle operations across their group.
Requirements
We are looking for a time served qualified vehicle technician with a formal qualification in Automotive City and Guilds – NVQ Level 2 or 3, in light vehicle maintenance and vehicle diagnostics (or equivalent qualification). Ideally you will also be located within a commutable distance to and from Llandudno Junction, North Wales.
You will have the ability to work within given timescales and the ability to tackle all aspects of vehicle repairs and servicing, inline with the company and manufacturer standards and procedures. Diagnostic skills and experience of vehicle problem solving is essential along with the ability to fix vehicles right first time. Team working and the ability to exceed customer expectations is a big part of the criteria for this position.
Benefits
Our client provides manufacturer training to help you make the next big step in your career whilst providing a fantastic working environment. They will also recognise and reward your hard work, achievements and loyalty.
As well as a competitive salary you will also benefit from a bonus mechanism based upon your individual performance. The company also offers a workplace pension scheme.
Apply now for this position by following the link on this page or for a confidential discussion then please contact Purely Automotive Recruitment Ltd.
Purely Automotive Recruitment Ltd is a dedicated automotive industry talent service provider operating across the UK & Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.
Assistant Service Manager
Reference: ZR_779_JOB
Assistant Service Manager
Ellesmere Port, Cheshire
Highly Competitive basic salary £41,000 – £48,000 per annum
Purely Automotive Recruitment proudly offers a fantastic opportunity for an Assistant Service Manager to join our client, and their team based in Ellesmere Port, Near Chester. Our client is a successful dealer group operating a number of prestige vehicle brands across the UK.
Requirements
Main Responsibilities:
To ensure the department provides the best possible service to the customers and achieves agreed profits and retention levels.
To organise, direct and control the activities of Service Department staff to achieve Plans and Budgets, ensuring optimum use of all material, financial and personnel resources.
To contribute to the development of all operating and administrative policies and procedures to ensure the achievement of all tasks smoothly and on time.
To monitor voice of the customer daily with the team coaching new starters to deliver five-star customer service.
To work alongside the senior team to deliver excellent customer service and experience.
Experience and Skill Levels We Require:
Possess a track record of high achievement within the aftersales/service arena.
Ability to work alongside a strong company management team is essential.
Excellent organisational skills, motivational ability and systems orientation required to fulfil this very challenging role.
Excellent sales, communication, negotiating and influencing skills.
Possess an outstanding attitude and passion for customer service with proven customer service skills.
An enthusiastic, dynamic and team orientated personality that offers help and support to others.
Willingness to learn and develop and keep up-to-date with complex/ technical/product information.
Thorough knowledge of computer applications like: (MS Office, Kerridge, Pinnacle, OneLink).
Benefits
This is an incredible opportunity to join a business that offers both a competitive salary along with a prestige brand and company culture. A workplace pension and other benefits include great staff discounts and life assurance and training provided by the manufacturer training academy.
If you have the knowledge and experience in a corporate industry and you’re looking for your next career move, then we’d love to hear from you.
Apply now by following the link on this page or contact Purely Automotive Recruitment Ltd for a confidential discussion.
Purely Automotive Recruitment Ltd is a dedicated automotive industry talent resourcing service provider operating across the UK and Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.
Vehicle Technician
Reference: ZR_778_JOB
Vehicle Technician
Knutsford, Cheshire
Highly Competitive basic salary £40,000 – £45,000 per annum
Purely Automotive Recruitment Ltd offers an excellent opportunity for an experienced 4X4 Specialist Vehicle Technician to join our client and their team based in Knutsford, Cheshire. Our client operates an independent automotive sales & service centre specialising in high end luxury and twin cab commercial vehicles. This is a unique opportunity to work in a fantastic and exciting environment. If you are a qualified 4X4 Vehicle Technician looking for a career, we would love to hear from you.
Requirements
You must be a qualified Vehicle Technician with a formal qualification in Automotive City & Guilds/NVQ Level 1-2 or 3 in Light Vehicle Maintenance, with EVH accreditation & Vehicle Diagnostics experience.
You will be able to work efficiently within given timescales and the ability to tackle all aspects of vehicle repairs and servicing. A good level of experience in problem-solving is essential. You must be energetic and enjoy working on different types of motor cars with a charismatic attitude and be team player. You will also be able to discuss mechanical solutions professionally face to face with clients.
Benefits
Our client provides the training and facilities to help you make the next big step in your career whilst providing a relaxed and fantastic working environment. They will also recognise and reward your hard work, loyalty and achievements. A competitive package is on offer for the right candidate with a Basic Salary of £40k – £45k per annum. (Salary range will depend on your experience)
For further information please follow the link on this page or call Jason Shenton at Purely Automotive for a confidential discussion.
Purely Automotive Recruitment is a dedicated automotive industry talent resourcing service provider operating across the UK and Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.
Parts Advisor
Reference: ZR_774_JOB
Parts Advisor
Ellesmere Port, Cheshire
Highly Competitive
Purely Automotive Recruitment Ltd is delighted to offer an exciting opportunity for the position of Parts Advisor to join our client based in Ellesmere Port Cheshire
Owing to continued success and growth, our client is looking for an experienced Parts Advisor. You will have proven skills by working methodically and accurately ensuring you provide the highest level of service to customers.
You will also live within a commutable distance to Ellesmere Port and hold a full EU Driving License.
Responsibilities:
- Working on the front and back counter (Trade and Retail)
- Ordering, selling and managing stock control on a wide range of vehicle parts and accessories.
- Dealing with a high volume of calls in the department.
- Maximising parts and accessory sales to customers.
Skills and Qualifications of a Parts Advisor
-
- Knowledge of: Kerridge / 1 link / Pinnacle operating systems or similar DMS Systems would be an advantage.
- Front and back counter sales experience to the trade or retail customers.
- Excellent customer service and communication skills.
- Confident working within both retail sales and workshop environments.
Benefits
Your hard work will be rewarded with a strong financial remuneration package, bonus scheme, and excellent annual holiday allowance. Our client also provides training courses through the Manufacturer Training Academy to enhance your career development.
To apply please follow the link on this page or contact Purely Automotive Recruitment for a confidential discussion.
Purely Automotive Recruitment is a dedicated automotive talent resourcing service provider operating across the UK & Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.
Smart Repair Technician
Reference: ZR_775_Job
Smart Repair Technician
Ellesmere Port, Cheshire
Competitive Salary & Package
Purely Automotive Recruitment Ltd currently has an exciting opening for a Smart Repair Technician to join our client based in Ellesmere Port, Cheshire.
Requirements
We are seeking an enthusiastic, fully skilled Paint Sprayer who will ensure all vehicles are finished to the highest quality in a timely manner and to the correct manufacturer’s specification.
The ideal candidate must be skilled and have experience in vehicle preparation and paint applications to motor vehicles. You will also hold a NVQ level 3 in Vehicle Body and Paint Repairs; however, this would be advantageous but not essential, as training can be provided.
The successful candidate must hold a clean full UK current driving licence.
Benefits
Our client represents a number of premium automotive vehicle brands across UK. They provide a fantastic working environment and are committed to ‘Developing Talent’ and ‘Building Careers’. Our client will also recognise and reward your hard work, loyalty and achievements. As well as competitive salary you will also benefit from a company pension and full training.
To apply for this position please follow the link on this page. For further information about this position please contact Purely Automotive for a confidential discussion.
Purely Automotive Recruitment is a dedicated Automotive Industry talent resourcing company operating across the UK and Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.
Parts Manager
Reference: ZR_773_JOB
Parts Manager
Ellesmere Port, Cheshire
Highly Competitive
Purely Automotive Recruitment Ltd is delighted to offer an exciting opportunity for the position of Parts Manager to join our client based in Ellesmere Port, Cheshire.
Owing to continued success and growth, our client is looking for an experienced Parts Manager. You will have proven skills by working methodically and accurately ensuring your team provide the highest level of service to our customers.
You will also live within a commutable distance to Ellesmere Port and hold a full EU Driving License.
Requirements
You will be responsible for the day to day running of the Parts Department and ensuring the parts advisors achieve their daily targets. Your responsibilities will also include:
Providing leadership and direction to the parts department.
Ensuring the dealership achieves optimum market penetration by maximising sales of parts to trade and retail outlets.
Managing parts stock levels and keep debtors to a minimum.
Ensuring the accurate and timely completion of all department administration and operational data.
Developing a marketing and publicity strategy to promote all products and services effectively.
Briefing the team regarding department objectives and give regular feedback on achievements.
Developing and maintain professional working relationships with supplier’s external representatives.
Achieving the highest level of customer care and satisfaction at all times
Your profile
To be successful in this role, you will be an experienced parts professional with leadership experience, ideally from the franchised dealership sector. In addition to you experience, you will demonstrate the following skills:
Strong leadership skills with the ability to motivate a team.
A professional and calm approach with strong stakeholder management skills.
Proven business acumen, problem-solving abilities and relationship-building skills.
Benefits
Your hard work will be rewarded with a strong financial remuneration package, bonus scheme, and excellent annual holiday allowance. Our client also provides training courses through the Manufacturer Training Academy to enhance your career development.
To apply please follow the link on this page or contact Purely Automotive Recruitment for a confidential discussion.
Purely Automotive Recruitment is a dedicated automotive talent resourcing service provider operating across the UK & Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.