Mercedes CEO Warns Europe's Car Industry Could Collapse
Mercedes CEO Warns Europe's Car Industry Could Collapse: 'We Need a Reality Check'
Purley Automotive News - August 2025
Only a few years ago, Mercedes-Benz was confident about going all-in on electric vehicles in Europe. In 2021, it projected that by the end of the decade, it would stop selling cars with combustion engines “where market conditions allow.” Not only has the luxury brand dropped this ambitious goal, but it has also taken a 180-degree turn. Without ICE vehicles, the company’s head honcho believes the local automotive industry will “collapse.”
In an interview with the German business newspaper Handelsblatt (subscription required), Ola Källenius warned that if the EU’s sales ban on new combustion-engine cars remains in place for 2035, Europe’s automotive industry will implode:
‘We need a reality check. Otherwise, we are heading at full speed against a wall. Of course, we have to decarbonize, but it has to be done in a technology-neutral way. We must not lose sight of our economy.’
The Mercedes boss, who is also president of the European Automobile Manufacturers’ Association (ACEA), cautions that the continent’s car industry will “collapse” if the EU doesn’t drop the ban. Before regulators outlaw new ICE vehicles, Källenius predicts customers will rush to buy gas and diesel cars ahead of the deadline, set to take effect in nine and a half years, which “doesn’t help the climate at all.”
Electric vehicles are nowhere near the 100 percent market share the EU wants to impose. In the first half of the year, cars without a combustion engine accounted for just 17.5 percent of total sales in EU countries, the UK, and the European Free Trade Association (EFTA) nations, namely Iceland, Liechtenstein, Norway, and Switzerland. ACEA data also shows that plug-in hybrids represented only 8.7 percent of total deliveries. Traditional hybrids made up 35 percent, but that figure includes mild-hybrids, which many would argue are not “true” hybrids.
The EU’s 2035 ban is not set in stone, as it is scheduled for review in the coming months. However, as recently as March, the European Commission (EC), the EU’s executive arm, reaffirmed its commitment to 0 g/km CO₂ emissions for new cars sold from the middle of the next decade. At the time, the EC said it would “accelerate work on the preparation of the foreseen review of the CO₂ Standards Regulation for cars and vans,” signaling a possible earlier reassessment of the ban.
Mercedes has reason to be concerned about the potential impact on its business. EV sales accounted for only 8.4 percent of its global shipments in the first half of 2025, down from 9.7 percent in the same period of 2024. Even when including PHEVs, electrified models made up just 20.1 percent of total deliveries in the first six months of the year.
Whether common sense will prevail remains to be seen, but given the strong opposition the EU is facing, there is hope the ban could be eased to some extent. We wouldn’t be surprised if, at the very least, plug-in hybrids and maybe full hybrids continue beyond 2034.
Article courtesy of: https://www.motor1.com Published 12th August 2025
Group Used Car Buyer
Reference: ZR_809_JOB
Group Used Car Buyer
Dublin, Ireland
Highly Competitive Remuneration
Purely Automotive are delighted to offer an outstanding opportunity for a Group Used Car Buyer to join our client based in Dublin, Ireland. This role requires a professional Used Car Buyer with experience to acquire premium used vehicles of suitable specification and quality at the lowest possible prices, managing the stock of vehicles in a way that ensures they are quickly passed on to recipient dealerships within the group.
This is a fantastic opportunity to take the next step of your career with a business that is seriously progressive and continually expanding with new business developments. The company will provide you training and development, whilst offering you a flexible, supportive, and fun working environment in which you can thrive!
All base locations in the UK will be considered for this opportunity, however given the nature of the role, significant travel should be expected including visits to our Head Office which is based in Dublin, Ireland.
Key Responsibilities will include:
Purchasing premium used vehicles through trade sources, private purchase, or other dealerships at the least possible costs to the business.
Assisting Sales Managers in ensuring that optimum used stocking levels are maintained to maximise used car sales opportunities.
Assisting the management teams at each site in maximising the sale and profitability of used vehicles.
Acquire used car stock and manage the auction process for used vehicles ensuring to achieve or exceed targeted profits or returns on investment.
Ensure that used cars are purchased at the correct market value reflecting their age and required preparation costs to comply with brand used car policy.
Ensure the highest standard of courtesy and integrity when interacting with customers and members of the public. Establishing strong relationships with customers built on trust, ensuring at all times simple and transparent interactions.
Qualifications:
Knowledge and experience of the retail motor industry, with the ability to accurately appraise vehicles.
A customer centric approach, always striving to deliver service above customer expectations.
A ‘can do’ attitude with a ‘winning’ mentality and the drive and determination to be the best.
Exceptional customer facing and interpersonal skills.
An excellent negotiator, confident with the ability to effectively communicate persuasively with others, passing on information accurately and promptly.
Strong negotiation skills, confident with the ability to effectively communicate persuasively with others, passing on information accurately and promptly.
A driving license free from excessive penalties.
Benefits:
Our client provides a fantastic working environment including training and development programmes. An outstanding remuneration package and excellent benefits are included within this wonderful opportunity.
For further information or for a confidential discussion contact Purely Automotive Recruitment or simply apply online today!
Purely Automotive Recruitment Ltd is a dedicated automotive industry talent sourcing service provider operating across the UK & Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.
Knutsford Vehicle Technician
Reference: ZR_806_JOB
Vehicle Technician
Knutsford, Cheshire
Highly Competitive Remuneration
Purely Automotive Recruitment Ltd are seeking an experienced Vehicle Technician to join our client based in Knutsford. Our client is a successful dealer group operating a number of prestige retail franchised vehicle operations across the UK.
Requirements
We are looking for a time served qualified vehicle technician with a formal qualification in Automotive City and Guilds – NVQ Level 3, in light vehicle maintenance and vehicle diagnostics (or equivalent qualification). EV Certification with an automotive manufacturer would be an advantage. Ideally you will be located within a commutable distance to and from Knutsford.
You will have the ability to work within given timescales and the ability to tackle all aspects of vehicle repairs and servicing, inline with the company and manufacturer standards and procedures. Diagnostic skills and experience of vehicle problem solving is essential along with the ability to fix vehicles right first time. Team working and the ability to exceed customer expectations is a big part of the criteria for this position.
Benefits
Our client provides a fantastic working environment and are committed to ‘Developing Talent’ and ‘Building Careers’. They will also recognise and reward your hard work, loyalty and achievements. A competitive salary and bonus remuneration package await the right candidate for this position.
Apply now by completing the candidate application form and upload your C.V. or for a confidential discussion please contact Jason Shenton at Purely Automotive Recruitment Ltd.
Purely Automotive Recruitment Ltd is a dedicated Automotive Talent Resource Service Provider opperating across the UK and Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.
Parts Supervisor
Reference: ZR_807_JOB
Parts Supervisor
Llandudno Junction, North Wales
Highly Competitive Remuneration Package
Purely Automotive are looking to recruit a dynamic and ambitious individual that displays drive, passion, energy, talent and integrity for the position of Parts Supervisor.
This is a very hands-on role in a small team overseeing the sourcing and supply of franchise vehicle parts efficiently for customers and workshop vehicles, meeting agreed sales volume targets and delivering excellent customer service.
Key Responsibilities:
Receive, record and bin parts and consumables from the manufacturer and other suppliers ensuring accuracy of stock deliveries against agreed orders.
Identify, locate, invoice and issue parts and consumables to customers and other departments using the computer system.
Supply accurate and detailed parts quotations to internal departments, retail and trade customers.
Administer parts invoices ensuring invoiced items are accountable.
Establish customers’ needs for required parts, communicating relevant promotions and offers to customers when appropriate.
Manage and control all parts administration requirements.
Maintain standards in line with regulatory requirements.
Manage any necessary liaison with department manager regarding customer dissatisfaction. Follow up in line with Dealer procedures.
Maintain safe working practices and abide by the working rules and standards of the Dealer.
Maintain product knowledge on the full franchise range.
Maintain relevant systems ensuring accuracy at all times.
Work with existing team, to ensure that agreed targets and deadlines are met in line with guidelines, policy and procedures.
Requirements:
Previous motor retail parts experience is essential
Previous experience of CDK/Kerridge is a distinct advantage
Impeccable standards of personal presentation and grooming
Excellent communication skills
Ability to work on own initiative and as part of a team as required
Attention to detail and ability to follow established procedures
Ability and hunger to learn and develop
Full, clean driving licence (no penalty points or endorsements)
Benefits:
In addition to a generous basic salary and bonus scheme, we offer the following benefits:
Industry-leading training and progression plans
Bike to Work Scheme
22 days of Annual Leave
Our client is dedicated towards developing talent and careers. They will also reward performance and loyalty for those individuals who work hard to help improve the business.
To apply, follow the link on this page or for confidential discussion about this exciting position, contact Jason Shenton at Purely Automotive Recruitment Ltd.
Purely Automotive Recruitment is a dedicated automotive talent resourcing service provider operating across the UK and Ireland.
Candidate application
Please complete the preliminary candidate application form below quoting the vacancy reference and we will be in touch soon.
Used car market enters second half in good health, retailer divide grows
Used car market enters second half in good health, retailer divide grows
Purley Automotive News - July 2025
Used car market enters second half in good health, retailer divide grows
The used car market has made a robust start to the second half of 2025, with key indicators such as consumer demand, speed of sale and transaction volumes remaining stable throughout June, according to the latest data from Auto Trader.
However, growing complexity in supply and demand is exposing a performance gap between independent and franchise retailers.
Despite ongoing global economic uncertainty, consumer confidence edged upwards in June. Auto Trader’s research revealed that nine out of ten car buyers remain confident in their ability to afford their next car, with two-thirds of over 1,100 consumers surveyed planning to buy within six months and two in five within just two weeks.
This high buying intent was reflected in Auto Trader’s traffic figures, which hit 83 million cross-platform visits in June – a 3.2% year-on-year (YoY) increase and the platform’s highest ever June audience, following a record-breaking May.
That engagement is translating into sales, with used cars taking just 29 days on average to sell in June – a full day faster than last year and two days quicker than in May.
Retail transactions also saw year-on-year growth, rising 3.2%, according to Auto Trader’s retail sales data. However, a closer look reveals a widening gulf in performance between different types of retailers.
Independent retailers pull ahead
While independent retailers saw a robust 6.1% rise in sales last month, franchise retailers posted a marginal 0.1% year-on-year increase. The disparity is being driven by differing stock profiles and structural challenges affecting newer vehicles, particularly those aged 3-5 years – the core segment for many franchise operations.
The impact of the COVID-19 pandemic, which saw 3 million fewer new cars registered, continues to distort the used market. The number of 3-5-year-old vehicles in the UK parc has shrunk from 4.8 million in 2019 to just 3 million by the end of 2024 – a 37% drop – and is projected to fall further to 2.9 million by year-end, the lowest on record.
While franchise retailers reliant on this shrinking cohort face stock acquisition challenges, many independent retailers remain relatively unaffected. In fact, demand for older, more affordable cars is rising. Interest in 5-10-year-old vehicles grew by 3.4% YoY in June, while demand for cars over 10 years old jumped 8%.
Some franchise retailers have adapted by shifting their forecourt mix to include older stock or by focusing on brands like Volvo and Kia, which have retained or increased market share in recent years.
Retail prices hold steady despite pressure
Auto Trader’s Retail Price Index, based on 800,000 daily pricing observations, showed overall price stability across the market, with the average retail price of a used car standing at £16,780 in June – down just -0.1% YoY. This marks the third consecutive month of flat pricing after 19 months of decline, signalling broader market health.
However, younger cars continue to see pricing pressure. Vehicles under 12 months old dropped -3.4% YoY to an average of £32,664, and 1-3-year-old cars fell -1.4% to £25,112, partly due to heavy discounting in the new car market. In contrast, 5-10-year-old vehicles rose 1.2% YoY to £13,541, while cars over a decade old were up 4.1% to £6,561. Month-on-month, used car prices dipped by -0.6%, in line with seasonal trends.
Strategic Shift Needed
Commenting, Marc Palmer, head of strategy and insights, at Auto Trader, said: “As we enter the second half of the year, our data shows that the fundamentals of the used car market remain strong; consumer demand is robust, and cars are selling at pace, which combined with the overall softening in supply, means retail prices are stable, and continue to follow seasonal norms.
“At a granular level, there is considerable nuance in the market, however, which is impacting retailers’ traditional stock profiles and making the job of finding profitable cars more competitive. It’s why using insights over instincts to power your forecourt strategy is more important than ever.”
Article courtesy of: www.am-online.com published on 2nd July 2025