Purely Automotive Recruitment offers a fantastic opportunity for a General Manager to join our client and their successful team based in Cork, Ireland.

Our client is Ireland’s innovative and fast-growing used car brand, proudly operating as part of the wider Group of businesses. With four established Used Car businesses nationwide and a fifth location opening soon, this is an exciting period of growth for our client’s brand.

We are seeking a dynamic, visible, and results-driven General Manager to manage the operation in Cork. In addition to taking full Profit and Loss (P&L) responsibility for the dealership, this is a hands-on commercial role. You will be actively present on the showroom floor, leading by example, engaging directly with customers, and driving sales alongside the team.

Key Responsibilities

Hands-on Sales Leadership: Spend significant time on the showroom floor. Engage directly with customers, handle complex negotiations, and actively assist the sales team in closing vehicle deals and finance packages.

Business Performance & P&L: Manage full financial accountability for the Cork site, driving revenue growth and meeting key performance indicators (KPIs).

Team Leadership & Development: Lead, mentor, and motivate the sales and technical/service teams. Conduct daily sales huddles, provide active coaching, and drive a high-performance retail culture.

Customer Experience: Champion a transparent, customer-first retail environment, ensuring highest-tier satisfaction scores and swiftly resolving any escalations.

Operations & Compliance: Oversee daily site operations, inventory management, vehicle procurement/stock profile, health and safety standards, and company policy enforcement.

Strategic Growth: Implement local marketing and sales strategies aligned with the broader Joe Duffy Group vision to expand market share in Cork while contributing to our growing nationwide footprint.

Requirements & Qualifications:Experience: 3–5+ years of senior management experience, with a proven track record of exceptional personal sales performance within automotive retail (both sales and aftersales).

Leadership Style: A visible, hands-on manager who leads from the front line, rather than managing solely from a desk.

Financial Acumen: Proven track record of managing P&L, budgets, and commercial reporting.

Licence: Full, clean Irish/EU driving licence.

Skills: Exceptional interpersonal, negotiation, and closing skills.

Our client offers a competitive executive salary package with attractive bonus opportunity. Also, a Company vehicle and fuel allowance is provided alongside long term career growth opportunities with Ireland’s leading and largest retail motor group.

For further information or to apply online, please follow the link on this page or contact Purely Automotive Recruitment Ltd on 10260 540664.

Purely Automotive Recruitment is a dedication Automotive Industry talent resourcing service provider operating across the Uk & Ireland.