Reference: ZR_190_JOB

SEO Digital Marketing Executive

Hanley, Stoke on Trent

Competitive Salary & plus Workplace Pension.

Purely Automotive Recruitment Ltd are proud to offer a fantastic opportunity for an experienced SEO Digital Marketing Executive to join our client and their team based in Hanley, Stoke on Trent. This is a fantastic opportunity for a professional and motivated Digital Marketing Specialist to join a successful dealer group representing a number of premium retail automotive franchised brands across their company. 

To role:  

  • You will focus on increasing the organic visibility of our website, through implementing best practices and utilising SEO tools such as Google Search Console, Google Analytics and Screaming Frog 
  • Maintain a strong online company voice through our digital activity
  • Support the development and delivery of our SEO strategy to drive traffic and new customer acquisition 
  • Engage with other businesses over link building opportunities 
  • Day to day optimisation of our website with high quality SEO content 
  • Keyword research to identify opportunities 
  • Conduct a monthly detailed competitor analysis
  • Generate monthly reporting on organic website traffic, rankings and insights for growth 
  • Write original content for webpages tailored for the target audience in the relevant brand tone of voice 
  • Working closely with the marketing team on quarterly marketing plans
  • Identifying opportunities to improve the website, customer experience, conversion rates and organic performance
  • Support the marketing assistants with rich media content for articles and social media channels
  • Working within corporate brand guidelines
  • Other responsibilities assigned as required


  • Extensive SEO experience 
  • Expertise with Google search console, Google analytics and screaming frog or similar tools 
  • Strong copy writing skills 
  • Ability to think creatively and strategically 
  • Driven mentality with a passion for delivering results in a team
  • Basic understanding of HTML and CSS
  • Working knowledge of PPC and Paid social

Our client represents a number of premium automotive brands across Staffordshire, Cheshire and Greater Manchester. They provide a fantastic working environment, and are committed to developing talent and building careers. They will also reward your hard work, loyalty and achievements. A competitive salary awaits the right candidate for this position. 

If you have the skills and experience and you’re looking for your next career move, then we’d love to hear from you.  Please follow the link to apply or contact Purely Automotive Recruitment today for a confidential discussion.

Purely Automotive Recruitment Ltd is a dedicated automotive industry talent resourcing service provider operating across the UK and Ireland.

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