BMW pushes ahead with plans for agency

Purley Automotive News - January 2023

BMW is pushing forward with further digitalisation of sales and marketing.

It said in the future the BMW Group will rely on direct sales in 24 European markets, with agents acting as sales representatives.

“This creates the necessary conditions for a seamless transition between the online and offline customer experience.

“The clear aim of the new agency model is to enhance customer satisfaction and the premium brand experience and to reach out to new, online-savvy customer target groups.

“The BMW Group’s new agency model will also create price transparency and ensure customers experience the same, consistent offering across all sales channels.”

BMW said conditions will be put in place this year that will allow MINI to start in 2024, with BMW to follow in 2026.

“Implementation will be in close cooperation with retail partners.”

The BMW Group sold 2,399,636 units in 2022, down -4.8%. Sales of fully-electric vehicles more than doubled to 215,755 units (+107.7%).

Article courtesy of: published 12th January 2023